Why It Pays to Book With a Travel Agent
Why It Pays to Book With a Travel Agent Booking a trip often proves to be an extremely stressful, grueling undertaking. You can spend hours online searching for deals on flights and hotels, bouncing from one website to another in pursuit of the perfect price. This kind of process is often headache-inducing: Approximately 20 percent of more than 2,000 travelers worldwide said it took them more than five hours to search and book travel online, according to a recent survey by the I.B.M. Institute for Business Value . To avoid the hassle, some consumers are turning to travel agents. After suffering for years, the travel-agent industry is now experiencing substantial growth. Nearly 1 in 3 leisure agencies is hiring, according to PhoCusWright, a travel research firm. And the American Society of Travel Agents reports that 57 percent of independent agents saw an increase in business in 2011. Faced with countless choices for flights, hotels, car rental, and tours, some consumers are dumpin